Visual brand identity development: getting started + Pinterest as a resource

I’ve worked on over 100 visual brand identity design projects in my career and, for me, one of the most exciting parts of the process is right at the start. 

Speaking of excitement, one of my guilty pleasures in life is time spent on Pinterest. There was a season where Friday nights would consist of me, on the couch, in my slanket (no shame!), with a cold ginger beer at hand, and Pinterest on my laptop. And I lovvvvvvvved it!

Luckily, I can often also justify Pinterest time during working hours and, today, I’m going to give you permission to do the same! 

Whether you’re working on branding for somebody else, whether you’re the one who’s looking for branding support or whether you’re working on your own branding – this post is for you. 

I’m going to share some crucial steps to take in the beginning of developing your visual brand identity, and how Pinterest can be a useful – and enjoyable – resource.

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The most important steps in branding or rebranding

I was watching an episode of Queer Eye the other day, featuring the founder of Disabled But Not Really. As usual, there were plenty of tears and I continued to think about the episode for a while.

The overriding message was all about accepting ourselves as we are – with all the things that make us “different” because these are what make us special!⠀

It was a reminder to self to embrace my quirks and let them shine. Reminding myself to not be self-conscious, not to dull myself down, not to mask who I am.⠀

I believe this is such an important message for our professional lives too! Not shying away from who we are, when it comes to branding ourselves or our businesses, is so powerful! ⠀

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37 life lessons from 37 years

Episode 3 of Soulful Branding Live with Lulu is all about life lessons. It’s my birthday today and, increasingly, the wiser I get, this time of the year calls for pause and reflection. 

8 years ago, I created a 29 lessons from 29 years list. Now, I’m carrying on from there and adding the profound life lessons I’ve learned since – AND how they each apply to soulful branding.

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Lessons from starting a creative product business

Let’s talk creative product business problems. The latter months of the year are prime time for making really good product sales but, with that comes the pressure to produce!

Creativity is not my problem. I’ve learned that they’re a host of other factors that come into play, when you have a product business. Things that I wish I knew about earlier on. I’m going to share some of them with you in this post.

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What do you want to be known for? Debut episode of Soulful Branding Live with Lulu

Have you ever thought about what you want to be known for?

In this debut episode, I share some important questions that I feel are the foundation of any branding exercise. Questions to help you figure out what you want to be known for.

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From mundane to magical with soulful branding

I recently received an unexpected invitation: to share the concept of soulful branding at a Kenya Ministry of Tourism & Wildlife conference! The title of my panel: “From mundane to magical.”

The first African Safari Summit brought together different stakeholders from the sector,to reimagine the African Safari. Players included government, hotel and lodge owners, tour operators and more. The ultimate goal? Over 4 million annual foreign tourist arrivals; over KES 1.14 trillion earned from tourism in 2030; and jobs provided for 3 million Kenyans.

I thought to myself – how progressive of the organisers to consider the power of soulful branding in this context!

To give you an example of how soulful branding can be applied in real life, I’m sharing what I prepared. 

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How your business philosophy can help you grow

We all have personal values and beliefs, as well as experiences and interests that inform our business philosophy. 

Often, this philosophy is behind the scenes and something we don’t consciously tie into how we talk about what we offer (i.e. our marketing). Sure it seeps into everything because we are so connected to it but, have you ever considered writing it down, in one place, for the world to see?

Have you ever sat down, with your strategic hat on, and thought about how all the products and services you offer directly tie into the different aspects of your philosophy? Continue reading “How your business philosophy can help you grow”

9 things I’ve learned about branding (and life)

Last year, while launching a branding course when my son was just a few months old, it dawned on me that there were several parallels between branding principles and infant development. Upon further reflection, I realised that there are indeed several parallels between branding and life!

Today, I’d like to share branding lessons that I’ve learned, in my 10+ years of professional advertising and graphic design practice, and my 30+ years of life.

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6 Pieces of Advice for Starting a New Business in the Afri-sphere

A reader, Vivi, is working on launching a dream project and wanted advice for budding entrepreneurs in the ‘Afri-sphere’. As the blog gradually moves from focusing on providing creative inspiration to also providing business inspiration and resources, I thought I’d share my response to Vivi in the form of a post.

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