Getting a website is pointless …
We can all agree that, if you've got something to share with others – be it a product, service, idea or philosophy – you need to make it accessible to your audience.
… Unless your audience lives more than 2 miles away.
I think the majority of us can also agree that, in this day and age, having some kind of online presence is a no-brainer. Especially if your product, service, idea or philosophy is one that can add value for people who may be hundreds or even thousands of miles away from where you are.
You've got to love the net …
My business, Asilia, is made possible because this thing called the internet exists. We create/offer digital internet-dependent products and services; the majority of our research is carried out online; we communicate with our international team and clients thanks to tools such as Skype and Google Hangouts and; we run our systems using cloud-based applications such as Dropbox and Trello.
And we showcase our portfolio online and it is this that speaks to what we do, who we are and why people should work with us and/or use the resources we produce.
… But perhaps not the process of getting on it.
I do however appreciate that not everybody has web designers and developers at their disposal. There are several tools out there that enable you to do-it-yourself but, that doesn't mean it's going to be a straightforward process. That's the challenge that Asilia set out to address – creating something that would empower more people to create elegant showcase websites with no special technical knowledge required. Something so easy and painless that you can have your site up and running in a few minutes.
That is why Black White Simple was born …
We made it with creatives in mind. One page where you can show off images, sound (e.g. your SoundCloud playlist) or video and; provide contact details and links to other spaces (e.g. your social network pages, blog etc.).
No fuss and no superfluous content. Challenging you to discern what's truly essential to make a great impression and move people to engage and get in touch. Our thinking? Your work should speak for itself.
… And the movement is growing.
Around 100 sites have been created since Black White Simple launched in September. Users include artists, photographers, musicians, curators, writers, jewellers, fashion designers, antique collectors, TV presenters, luxury cottages, screen printers, education organisations and more. We're releasing a gallery feature this month so you can easily browse the various sites. For now, here is a round-up of some of our faves.
Have a go at making your own site (it's free). I'd love to see what you come up with and hear what you think.
The Black White Simple user website shown above belongs to CNBC Africa reporter, Laban Cliff.
- How to Get Online – a series of instructive posts over on the Asilia website
- Afriapps: Inspired By and Inspiring Digital Africa – another resource made with love by Asilia
- Ways to Use Pinterest as a Creative Tool
- 6 Pieces of Advice for Starting a New Business in the Afri-Sphere
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