Check out my guest post over on Afriapps: "Is your app getting noticed? Presentation is everything, part I." Here's an excerpt:
"I judge books by their covers. It's the path I chose, as a visual communicator, and the unsettling realisation that years of experience and observation have brought me is that, presentation is often everything. I've seen mediocre ideas in shiny packaging be heralded as genius. I've seen excellent concepts not even given a second glance because, on the surface, they just weren't engaging enough … "
Read on at Afriapps.