You’ve decided you need a professional to create something for you and you appreciate that their skill, expertise and style deserve commensurate compensation. You're investing in work that will benefit you – whether to increase awareness of your product or service, to grow sales, to better serve your customers and so on. The creative is valuable in achieving your goals and thus, you are happy to pay for their input. However, you do have a budget you need to stick to, without incurring additional costs.
The following are some tips on how to do this, based on my 10+ years of experience, as a creative working with clients: