You’ve decided you need a professional to create something for you and you appreciate that their skill, expertise and style deserve commensurate compensation. You’re investing in work that will benefit you – whether to increase awareness of your product or service, to grow sales, to better serve your customers and so on. The creative is valuable in achieving your goals and thus, you are happy to pay for their input. However, you do have a budget you need to stick to, without incurring additional costs.
The following are some tips on how to do this, based on my 10+ years of experience, as a creative working with clients:
Continue reading “How to save money when commissioning creative work”
This post was originally written for Your Radiant Business – a blog created by my homeopath, Tracy Karkut-Law, and I, born out of our shared passion for the web and social media. On the blog we share everything we know about building a great online presence. It’s targeted towards homeopaths but a lot of the content is transferable for people building a business in other fields. This post fits that bill and I thought I’d repurpose it a little to share with you.
People are naturally very visual and, like it or not, many of us make judgements based on how something looks. ‘Don’t judge a book by its cover’ is a common warning for a reason!
It’s important to think about whether your communication materials are aligned with the personality of your business, your values, what you want to be known for and how you want to make people feel. All of these things can be expressed through the design decisions you make, be it the colours and fonts you choose, the style of your imagery and how you put all of these elements together.
Let’s face it, this can be fiddly. And it’s hard to know if you’ve got it right. What might seem sufficient in your eyes, may not be effective in communicating your message to the world and, specifically, to your prospective clients/customers.
How can you create materials that let people know that you’re the right option for them (and keep your sanity at the same time)?