I recently received an unexpected invitation: to share the concept of soulful branding at a Kenya Ministry of Tourism & Wildlife conference! The title of my panel: “From mundane to magical.”
The first African Safari Summit brought together different stakeholders from the sector,to reimagine the African Safari. Players included government, hotel and lodge owners, tour operators and more. The ultimate goal? Over 4 million annual foreign tourist arrivals; over KES 1.14 trillion earned from tourism in 2030; and jobs provided for 3 million Kenyans.
I thought to myself – how progressive of the organisers to consider the power of soulful branding in this context!
To give you an example of how soulful branding can be applied in real life, I’m sharing what I prepared.
Continue reading “From mundane to magical with soulful branding”