Lulu Kitololo Studio design and illustration highlights from 2016

Happy new year! I hope you had some time to rest and rejuvenate as the year turned. A good chunk of my holiday was spent in Moshi, Tanzania. I stayed at my late grandparents’ home – resting, reading and spending time with family. I came back to Nairobi with renewed enthusiasm and clarity! There are several big (and slightly scary) adventures – design and otherwise – on the horizon this year, for me and for the Studio. I look forward to sharing them with you.

The first one starts next week, when 3 creative friends and I set off for a 15,000km+ road trip through southern Africa (see below).

As we prepare to set off, I wanted to share some highlights from 2016. Many of you have been a part of these projects and endeavours and I thank you deeply for your different contributions. Continue reading “Lulu Kitololo Studio design and illustration highlights from 2016”

Project Stories: Brand Identity Design for Toghal

I recognise that the story behind the work is often more compelling than the outcome. It’s through these stories that we understand the full context within which something exists. We get an insight into the creator’s intentions and inspirations, as well as into their process. And so a new Afri-love series is born: Project Stories. I hope you enjoy it – let me know what you think in the comments.

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The brief

About a year ago, Dayo Forster approached my graphic design studio, Asilia, with regards to developing the visual identity for the homeware brand she was launching.

Toghal was born out of a love for textiles, African heritage and the huge diversity of pattern, form and expression found in traditional African fabrics. Co-founder Dayo wanted to take inspiration from these traditional designs and keep their heritage alive by reimagining them in a fresh, contemporary way.

Continue reading “Project Stories: Brand Identity Design for Toghal”

Interview with Dayo Forster, Co-Founder of Homeware Brand, Toghal (+ Give-away Every Friday in February!)

I’m delighted to share this interview with Dayo Forster, Co-Founder of Toghal, a new textile-based homeware brand. Inspired by an appreciation of the legacy of Africa’s textile heritage in the world and a love of technology, Toghal is about reimagining traditional textiles to create something iconic and fresh.

The Asilia team and I have had the great pleasure of working with Dayo to bring the brand to life. It’s been a fantastic project and the kind of challenge that we thrive on: how to create a brand that is contemporary and global, while at the same time, rooted in or inspired by a particular culture. I am also pleased to welcome Dayo as a sponsor of Afri-love!

Dayo’s story indeed exemplifies the beauty of collaboration and also, the crucial importance of preparation – research, learning, planning, and partnership. It’s a great example of how, by setting off to solve a problem you’ve experienced in your own life, you can create an enterprise that serves others.

Enjoy and make sure to check out the ‘Free Bag Friday’ give-away details, below the interview.

 

Toghal African Traditional Textiles Reimagined Flyer Design by Asilia

Continue reading “Interview with Dayo Forster, Co-Founder of Homeware Brand, Toghal (+ Give-away Every Friday in February!)”