Finding the right graphic designer for you – dos and don’ts

This post was originally written for Your Radiant Business – a blog created by my homeopath, Tracy Karkut-Law, and I, born out of our shared passion for the web and social media. On the blog we share everything we know about building a great online presence. It’s targeted towards homeopaths but a lot of the content is transferable for people building a business in other fields. This post fits that bill and I thought I’d repurpose it a little to share with you.

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People are naturally very visual and, like it or not, many of us make judgements based on how something looks. ‘Don’t judge a book by its cover’ is a common warning for a reason!

It’s important to think about whether your communication materials are aligned with the personality of your business, your values, what you want to be known for and how you want to make people feel. All of these things can be expressed through the design decisions you make, be it the colours and fonts you choose, the style of your imagery and how you put all of these elements together.

Let’s face it, this can be fiddly. And it’s hard to know if you’ve got it right. What might seem sufficient in your eyes, may not be effective in communicating your message to the world and, specifically, to your prospective clients/customers.

How can you create materials that let people know that you’re the right option for them (and keep your sanity at the same time)?

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5 Reasons to Have a Team: Entrepreneurs Need People, Part II

Asilia UK team

 

Those of you who have subscribed to the Afri-love mailing list will have already witnessed me getting all soppy over my Asilia team. Those intelligent, witty, passionate people who I have the honour of spending the majority of my week with. My business partner, Andrew, and I have learned that finding the right people is possibly the most important thing you can do for your business. People who not only have the skills but also, the right attitude. After all, skills can be learned but, the right attitude is indispensable and makes everything else possible.

So why is a team so important? Here are the top 5 reasons from my experience:

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Ways to Use Pinterest as a Creative Tool

Pinterest is much more than just a place to salivate over pretty pictures. My obsession with beautiful things aside, what keeps me going back to use the social media platform, again and again, has to do with its function as a creative tool. ‘Tool’ you ask? Indeed! You may actually be able to justify adding Pinterest to your timesheet. Here are some ideas of how you can use the platform towards more productive ends (not that the act of seeking inspiration can’t be productive – context is everything).

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Giving in to Routine: Tips on How to Make Ones that Work (Plus 5 Essential Resources)

I have a love-hate relationship with routine but I’ve been coming round to appreciating just how much it has to offer me when it comes to time management, increasing productivity and restoring balance. Our problems, routine and I, stem from my aversion to monotony. The irony is that I actually love planning my time and have an obsession with constantly designing new routines. It took some reflection for me to realise that, I was making the meaning of the words “monotony” and “routine” interchangeable (the latter need not result in the former) and that, there is actually some merit in my repeated reviewing and adjusting of routines.

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The Love Letter continues

As much as this blog has been a love letter to the continent I call home, it’s also been an outlet for me to explore how to better (and better love) myself.

Blogger Brigitte Lyons puts it so well when she says, “if you want to change the world, better yourself first.” That was the thinking behind this whole Afri-love idea. In order for us to inspire, encourage, demand and create the changes we want to see in our continent, we have to first know, be proud of and love who we are and then, act from that position.

Overcoming the madness
Last year was the busiest year I’ve experienced. Getting a business off the ground is no joke and all the learning, administration, establishing of relationships, bidding for projects, servicing clients and actually doing the core work was a lot to handle. On top of all that, I attempted to blog every weekday and pursue other personal projects. At the end of the year I was exhausted and overwhelmed yet hopeful that the Christmas break would give me an opportunity to work on the things that usually get attention last.

I had a wonderful holiday with my family, who I don’t get to see very often. Wonderful but, not productive in the way that I had planned. January rolled around and it wasn’t exactly the fresh start I’d expected. I found this post from Miss Modish and I could relate, almost down to the word, with how she’d felt before she decided she needed to change things up, for her sanity and health.

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