Buy African: Fashion on Sapellé

Oftentimes the desire to support African design – and production in general – is there but, the products aren't always very accessible. In this new "Buy African" series, I'll be highlighting various outlets to help you turn your intentions into action. 

The question of what constitutes "African" will no doubt come up, as well the contentious issues of fair trading and credit for African-made goods and intellectual property. I look forward to discussing all these complicated questions with you!



Launched in June, offers stylish, contemporary, Afro-inspired womenswear & home decor products that have been made & sourced ethically.

These are a few of my favourite fashion pieces from the site.


First set, clockwise from top left: YouMeWe halter dress, YouMeWe reversible vest tops and Choolips 'Anvita' sweetheart jacket.

Second set: Kooroo halter top, Choolips 'Carly' wrap dress, Tina Lobondi v-neck and back dress, Kooroo kaftan.

Check these out and more on


Know of any great outlets, online or otherwise? I would love to hear from you.


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