How your business philosophy can help you grow

We all have personal values and beliefs, as well as experiences and interests that inform our business philosophy. 

Often, this philosophy is behind the scenes and something we don’t consciously tie into how we talk about what we offer (i.e. our marketing). Sure it seeps into everything because we are so connected to it but, have you ever considered writing it down, in one place, for the world to see?

Have you ever sat down, with your strategic hat on, and thought about how all the products and services you offer directly tie into the different aspects of your philosophy? Continue reading “How your business philosophy can help you grow”

9 things I’ve learned about branding (and life)

Last year, while launching a branding course when my son was just a few months old, it dawned on me that there were several parallels between branding principles and infant development. Upon further reflection, I realised that there are indeed several parallels between branding and life!

Today, I’d like to share branding lessons that I’ve learned, in my 10+ years of professional advertising and graphic design practice, and my 30+ years of life.

Continue reading “9 things I’ve learned about branding (and life)”

6 Pieces of Advice for Starting a New Business in the Afri-sphere

A reader, Vivi, is working on launching a dream project and wanted advice for budding entrepreneurs in the ‘Afri-sphere’. As the blog gradually moves from focusing on providing creative inspiration to also providing business inspiration and resources, I thought I’d share my response to Vivi in the form of a post.

Continue reading “6 Pieces of Advice for Starting a New Business in the Afri-sphere”