I recently received an unexpected invitation: to share the concept of soulful branding at a Kenya Ministry of Tourism & Wildlife conference! The title of my panel: “From mundane to magical.”
The first African Safari Summit brought together different stakeholders from the sector,to reimagine the African Safari. Players included government, hotel and lodge owners, tour operators and more. The ultimate goal? Over 4 million annual foreign tourist arrivals; over KES 1.14 trillion earned from tourism in 2030; and jobs provided for 3 million Kenyans.
I thought to myself – how progressive of the organisers to consider the power of soulful branding in this context!
To give you an example of how soulful branding can be applied in real life, I’m sharing what I prepared.
Continue reading “From mundane to magical with soulful branding”
We all have personal values and beliefs, as well as experiences and interests that inform our business philosophy.
Often, this philosophy is behind the scenes and something we don’t consciously tie into how we talk about what we offer (i.e. our marketing). Sure it seeps into everything because we are so connected to it but, have you ever considered writing it down, in one place, for the world to see?
Have you ever sat down, with your strategic hat on, and thought about how all the products and services you offer directly tie into the different aspects of your philosophy? Continue reading “How your business philosophy can help you grow”
Last year, while launching a branding course when my son was just a few months old, it dawned on me that there were several parallels between branding principles and infant development. Upon further reflection, I realised that there are indeed several parallels between branding and life!
Today, I’d like to share branding lessons that I’ve learned, in my 10+ years of professional advertising and graphic design practice, and my 30+ years of life.
Continue reading “9 things I’ve learned about branding (and life)”