Opening a brick-and-mortar shop: a tested guide for creatives

Unexpected beginnings

6 months ago I took a risk and signed a lease for a studio/shop space for my business. 

It was one of my goals for 2021, but one that I anticipated to achieve in the Q4, not Q1!

We were deep in the pandemic – unknowingly a few weeks ahead of another wave. We’d had a great Christmas season with product sales but I was wary of being overconfident, only to be left with a significant business expense that I couldn’t sustain. 

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