Project stories: our collaboration with Sandstorm Kenya

December is here and I’m getting all reflective and starting to take stock of this year. One of the most exciting things that happened is my collaboration with luxury bag brand, Sandstorm Kenya.

Today, I thought I’d share a little bit about how the featured designs came to life.  Continue reading “Project stories: our collaboration with Sandstorm Kenya”

Project Stories: African Women’s Development Fund Logo and Website Revamp

Every now and again, a project comes along that speaks to my heart, mind and soul (I’m really grateful that, after almost 5 years in business, this is becoming the rule rather than an exception!).

Working with the African Women’s Development Fund (AWDF) has been one of those projects. It’s merged the things I care about:

Continue reading “Project Stories: African Women’s Development Fund Logo and Website Revamp”

Project Stories: ‘African Cities’ Greeting Cards

You may have already gathered my excitement, from Facebook and Instagram, about one of my latest projects – a series of greeting cards I’ve titled ‘African Cities’. Here’s a little secret: they were a bit of an accident.

 

Context is everything

I was working on calendar designs and I was inspired to embark on a side project, taking abstract elements from the drawings I’d created and reinterpreting classic festive themes. Upon experimenting, I realised the beauty of this approach was that the cards could be seen as holiday-specific but, they could also very much work well for any occasion, any time of the year.

Continue reading “Project Stories: ‘African Cities’ Greeting Cards”

Project Stories: Brand Identity Design for Toghal

I recognise that the story behind the work is often more compelling than the outcome. It’s through these stories that we understand the full context within which something exists. We get an insight into the creator’s intentions and inspirations, as well as into their process. And so a new Afri-love series is born: Project Stories. I hope you enjoy it – let me know what you think in the comments.

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The brief

About a year ago, Dayo Forster approached my graphic design studio, Asilia, with regards to developing the visual identity for the homeware brand she was launching.

Toghal was born out of a love for textiles, African heritage and the huge diversity of pattern, form and expression found in traditional African fabrics. Co-founder Dayo wanted to take inspiration from these traditional designs and keep their heritage alive by reimagining them in a fresh, contemporary way.

Continue reading “Project Stories: Brand Identity Design for Toghal”