I wanted to be a creative professional because I like to come up with ideas and to make things. I wanted to be an entrepreneur because I wanted more freedom over my ideamongering (yes, I made that up) and my making. The hard truth of the matter is that, running a creative business is still running a business. As much as I would love to spend all my time developing concepts, drawing and designing, in reality that has often only taken up half, if that, of my work time.
I’m not complaining because my situation does indeed enable me to live life (a little more) on my own terms. With the wisdom of experience, I continuously make adjustments to free up more time and space to create. It’s about finding a balance. A team and a business partner can certainly help with that but in the beginning, that may not be an option.
Before you embark on your entrepreneurial journey, it’s good to know what will be in store – to appreciate the various hats you may have to wear by your lonesome. Here are ones that I can think of: Continue reading “Beyond Making: Non-Creative Business Priorities, for Creative Professionals”