Learning from the success of Nollywood

Andrew Mugoya of Asilia and Afriapps returns with a second guest post.

Learning-from-the-success-of-Nollywood

I have to admit, I have never really watched a Nollywood movie. At least not from start to finish. I first came across them whilst at university where Nigerian friends (and Kenyan ones who had already fallen under the influence) would pass me some from their vast collections. Increasingly since then, I have noticed them in more and more places. They come as part of my home TV satellite package; they are part of the in-flight entertainment on my flights to and from Kenya; they are one of the most popular sources of entertainment in Kenya ; and now in the UK (and I suspect in the US and many other countries) they are also breaking into the mainstream.

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