Today is Mother's Day in many parts of the world and in the US alone, $14.6 billion will be spent buying stuff for the occassion.
My family isn't a gift-giving family. On the days that people usually exchange gifts – birthdays, Christmas, Father's Day, Mother's Day etc. – we're more concerned with being together. So it's more about organising a meal or a party than shopping. Culture, socioeconomics … that's a discussion for another time. What I will say now is that it definitely relieves a lot of pressure to get that "perfect" gift, saving a lot of money and sanity too!