This post was originally written for Your Radiant Business – a blog created by my homeopath, Tracy Karkut-Law, and I, born out of our shared passion for the web and social media. On the blog we share everything we know about building a great online presence. It’s targeted towards homeopaths but a lot of the content is transferable for people building a business in other fields. This post fits that bill and I thought I’d repurpose it a little to share with you.
People are naturally very visual and, like it or not, many of us make judgements based on how something looks. ‘Don’t judge a book by its cover’ is a common warning for a reason!
It’s important to think about whether your communication materials are aligned with the personality of your business, your values, what you want to be known for and how you want to make people feel. All of these things can be expressed through the design decisions you make, be it the colours and fonts you choose, the style of your imagery and how you put all of these elements together.
Let’s face it, this can be fiddly. And it’s hard to know if you’ve got it right. What might seem sufficient in your eyes, may not be effective in communicating your message to the world and, specifically, to your prospective clients/customers.
How can you create materials that let people know that you’re the right option for them (and keep your sanity at the same time)?