This Friday afternoon, I have the honour of speaking on a panel at Oxford University’s Oxford Africa Conference.
The topic: New Lifestyles – The Consumer Drive. The session synopsis reads:
Africa’s rising middle class presents new opportunities for retailers. Is there such a thing as an ‘African consumer’, and if so how do we reach her/him?
I’m really looking forward to discussing this, alongside Udo Okonjo (Chief igniter/CEO of Fine & Country, West Africa), Nneka Keshi (Director of Digital Marketing – Africa and Middle East Zone, L’Oreal), Didi Mae Hand (Specialist Researcher on Africa) and Jonathan Reynolds (Academic Director, OXIRM).
The Oxford Africa Conference merges Oxford University’s two most successful Africa-focused conferences (The Oxford Africa Business Conference and the Oxford University Pan-African Conference). Taking place this Friday and Saturday (23rd and 24th May), there’s a great line-up of speakers from a variety of sectors. Friday’s theme is ‘Succeeding in Times of Change’ and Saturday’s is ‘Celebrating Today’s Africa’.
Tomorrow (21st May) is the last booking date so, get your tickets now!
See you Friday.