Inspired: Anthropologie Habari Dinnerware

These ‘Habari’ dinnerware sets from Anthropologie are clearly inspired by African textiles. I notice some iconic wax print motifs, as well as kanga-inspired text treatment. The vibrant collection includes coasters, plates of various sizes, mugs, coasters and napkins.

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Project Stories: Brand Identity Design for Toghal

I recognise that the story behind the work is often more compelling than the outcome. It’s through these stories that we understand the full context within which something exists. We get an insight into the creator’s intentions and inspirations, as well as into their process. And so a new Afri-love series is born: Project Stories. I hope you enjoy it – let me know what you think in the comments.

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The brief

About a year ago, Dayo Forster approached my graphic design studio, Asilia, with regards to developing the visual identity for the homeware brand she was launching.

Toghal was born out of a love for textiles, African heritage and the huge diversity of pattern, form and expression found in traditional African fabrics. Co-founder Dayo wanted to take inspiration from these traditional designs and keep their heritage alive by reimagining them in a fresh, contemporary way.

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Buy African: Who Said Beige Is Boring?

‘Beige’, as an adjective, often has negative connotations – boring, plain, unimaginative. When we think of African design, we often think of the opposite – a creative kaleidoscope of prints and colours. I thought it would be interesting to find some beautiful design pieces for the home, that prove that beige can indeed delight. It’s all about texture!

 

From top, left to right: Set of 3 Ghanaian baskets from Swahili African Modern; Zig Zag Gris mud cloth pillow from Proud Mary; Ecru Fleur a Joure crochet pillow from Proud Mary; Mali bull mask from Weylandts; ceramic crockery by Imiso; Senegalese sewing basket trio from Swahili African Modern; Moroccan leather pouf from Beyond Marrakech; Slat stool by Dokter and Misses; Magnet lounge chair by Vogel Design; Beni Ouarain carpet from Beyond Marrakech.

 

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Interview with Dayo Forster, Co-Founder of Homeware Brand, Toghal (+ Give-away Every Friday in February!)

I’m delighted to share this interview with Dayo Forster, Co-Founder of Toghal, a new textile-based homeware brand. Inspired by an appreciation of the legacy of Africa’s textile heritage in the world and a love of technology, Toghal is about reimagining traditional textiles to create something iconic and fresh.

The Asilia team and I have had the great pleasure of working with Dayo to bring the brand to life. It’s been a fantastic project and the kind of challenge that we thrive on: how to create a brand that is contemporary and global, while at the same time, rooted in or inspired by a particular culture. I am also pleased to welcome Dayo as a sponsor of Afri-love!

Dayo’s story indeed exemplifies the beauty of collaboration and also, the crucial importance of preparation – research, learning, planning, and partnership. It’s a great example of how, by setting off to solve a problem you’ve experienced in your own life, you can create an enterprise that serves others.

Enjoy and make sure to check out the ‘Free Bag Friday’ give-away details, below the interview.

 

Toghal African Traditional Textiles Reimagined Flyer Design by Asilia

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