Online store, Soko, sells handcrafted jewellery made by artisans in emerging economies, using natural and upcycled materials. They "fashion a better world" through craft, technology and trade. I'm loving the technological angle – leveraging the fact that online sales overtook retail sales years ago and leveraging how empowering mobile money has been in Africa. An apparent win-win for everybody.
I'm also enjoying the bold geometric nature of the accessories above from Soko's 'Kenyan collection'.
Watch the animation below for the Soko model. I'm looking forward to checking them out at PURE London today.