No new clothes: a story about branding and freedom

Branding and freedom aren’t two words you usually see together in a sentence. Let me tell you a story …

I used to go to job interviews in a suit. A nondescript black or navy trouser suit that was ill-fitting in so many ways. Firstly, the anatomy I’m blessed with makes finding a flattering off-the-shelf trouser suit quite difficult. Vanity aside, there I was, a young excited professional creative, going to find a job in my field, looking like an accountant!

Somewhere along the journey into adulthood, I had picked up this idea that this is how things were done. Serious situations like job interviews called for “serious” attire and, we all know that means a suit. Despite the fact that people who already worked at these places never/rarely wore suits. Despite the fact that I was largely being judged on my creativity and, we all know how your visual presentation has the power to influence decisions. My choice of clothing just didn’t make sense.

Presentation is everything

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Why I’m thankful for the toughest year ever

There are 2 hours of 2014 left as I write this and I am extremely emotional. This year has been the toughest that I’ve ever experienced and yet, after a really long time, I feel more authentically myself.
The lows
Business was extremely challenging and along with that, finances. And when you’re responsible for the finances of 10 other people, it’s a whole other level of pressure. I started to doubt my competencies, skills and vision. At some point, I even lost sight of the joy that I derive, working to help passionate people express and present the magic they bring to the world.
Add to this, the health condition which, my body miraculously manages by itself, took a turn for the worse. After 8 years of not having this condition interfere with my day-to-day life, this was an immense wake-up call. I took it as a sign that I seriously had to review my life and start doing things differently.

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Why I Choose to Be an Entrepreneur

Team Asilia in London

 

The things I love most about being my own boss:

 

1. I come and go as I please

Meaning, I have a flexible schedule where I can fit things in my week days that I would otherwise have to relegate to super-early in the morning, the end of the day or the weekend. Whether that's running an important errand; getting in some exercise or; meeting somebody who just happens to be in town for only the day!

In the end, the work has to be done and, being that I'm full aware of my business financial obligations, I'm not lacking incentive to ensure the work is done. However, I love having the freedom to choose when, where and how I do it.

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