I recently received an unexpected invitation: to share the concept of soulful branding at a Kenya Ministry of Tourism & Wildlife conference! The title of my panel: “From mundane to magical.”
The first African Safari Summit brought together different stakeholders from the sector,to reimagine the African Safari. Players included government, hotel and lodge owners, tour operators and more. The ultimate goal? Over 4 million annual foreign tourist arrivals; over KES 1.14 trillion earned from tourism in 2030; and jobs provided for 3 million Kenyans.
I thought to myself – how progressive of the organisers to consider the power of soulful branding in this context!
To give you an example of how soulful branding can be applied in real life, I’m sharing what I prepared.
Continue reading “From mundane to magical with soulful branding”
It took me a while to appreciate the power and necessity of finding my voice.
You know what it’s like to be excited but frustrated at the same time? When you’re full of ideas for your brand and business but, you hit a roadblock because you’re unable to properly express them and live them?
I experienced this frustration for years. I felt that there was a certain way I should be doing business and therefore a certain way I needed to present myself. To be palatable – welcoming to anybody who might need services in my skillset.
As a result, I attracted clients I didn’t really want to work with and so, I didn’t feel like I was creating my best work and I held back on the kind of work I really wanted to do. Continue reading “The power of finding your voice: my Soulful Branding story”