It was World Intellectual Property Day this past Saturday – an opportunity to think about our rights as creatives and why it's so important to understand them. One of the biggest challenges I have faced in running my creative business is communicating that ideas = money. Ideas are some of the most valuable things we have, especially being that we live in the Information Age.
When people commission Asilia to create something for them: part of the fee covers the fact that we can use computer programmes that they might not be able to; part of the fee covers our design and technology skills; part of the fee covers the collective experience that we have, especially given our different backgrounds and perspectives but; as far as I'm concerned, the true value that we bring is through our creativity – our ideas.
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