6 tips for creating consistent content and loving the process

Last week was the last week I can remember NOT sending out my weekly email. Why? Because I didn’t follow all of the advice I’m sharing with you in this post! 

Don’t be me (but do give yourself grace because, we can’t be perfect all of the time ;)).

Adventures with consistency

I made this commitment to create consistent email content, over 3 years ago, just before my son was born. 

Naturally, I wanted to take time off when he arrived. Being that I run my own creative studio, where I deliver a lot of the work, I knew business would be slow as a result. However, I wanted to keep the pipeline of work healthy, for when I was ready to return. I decided sending out a weekly email to my list was one way I could do that. 

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9 content creation strategies for creatives

Why content creation is important for your creative business

Content creation is an integral part of growing your brand and your business. 

Content helps you to establish and nurture relationships with your audience, building community. It involves sharing your unique genius with them, in the interests of service and making their lives better.

So you see, content creation is not an extra or a nice-to-have. That’s where many of us go wrong and miss out on so many opportunities to get to where we want to be. 

It’s so easy to neglect your content creation when things are going well and you’re busy. However, doing this is to the detriment of ensuring that the abundance you’re enjoying isn’t just temporary.

Content needs to be a priority if we want to grow and thrive.

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Growing your audience made easy

I know growing your audience is something a lot of creative businesses struggle with. As a creative who’s fascinated with marketing, I’ve done lots of experimenting, over the past 10 years, with growing an audience for my own business.

One simple strategy has brought me results, time and time again. In the beginning, I wasn’t really aware it was a strategy! Since then, I’ve honed it and would love to share it with you.

First things first…

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