Goodbye Asilia: new business directions

Goodbye-Asilia-–-New-Business-Directions
 
This month marks 5 years of running my business. It's been a hell of a ride – high moments, challenging times and everything in between. All with a great business partner and an amazing team by my side. But now, it's time for a change …
 
A key part of the Asilia ethos has always been about following your heart and doing work you love. We’ve constantly strived to practice what we preach. That’s why we love working with other passionate people and why our self-directed projects are so important to us.
 
Over the past 5 years, these projects have evolved in different ways. Some have been more satisfying and successful than others – Afri-love, Afriapps and Black White Simple being the ones that have most resonated with the wider world.
 
 
Products of change
These projects, along with our experiences working with clients over the years, have taught us important lessons; opened up new opportunities we couldn’t have foreseen and; challenged and expanded our visions, when it comes to the contributions we want to bring to the world.
 
In being true to ourselves, our passions, our new circumstances and environments, we have decided on a new future for our professional paths.

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EVENT: Home Affairs – a Cross-Cultural Installation

NOW Gallery Home Affairs Exhibition London Africa

 

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NOW Gallery will be celebrating London’s diverse creative landscape in a new cross-cultural installation, Home Affairs.

The exhibition is a collaboration between furniture designer Yinka Ilori, fashion designer Christine Mhando of London-based CHiCHiA and creative consultant Arieta Mujay. It features four theatrical, visually compelling conceptual spaces, brought to life with curated film, archival footage and performance. Framed by the language of traditional Nigerian & Swahili parables, the spaces will be filled with thought-provoking furniture, indigenous plants, designed objects, garments and wallpapers inspired by bespoke Khanga textiles. There will also be artwork by The installation will also be artwork by Jason Barka and Berjo Mouanga; a mural by myself, Lulu Kitololo; hand-carved wooden stools and bowls by artist Gary March and; on opening night, spoken word performances by the Bazaar Bohemian, of Project Tribe

Art director/brand consultant Ola Shobowale (aka @imustcreatenow) is also on-board, helping to bring it all together.

Dates: 20th August – 4th September 2015 
Venue: NOW Gallery, The Gateway Pavilions, Peninsula Square, Greenwich Peninsula, London SE10 0SQ  

 

Join us this Thursday evening for the NOW Later opening night

You can expect: 

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Project Stories: African Women’s Development Fund Logo and Website Revamp

AWDF World of African Women

Every now and again, a project comes along that speaks to my heart, mind and soul (I’m really grateful that, after almost 5 years in business, this is becoming the rule rather than an exception!).

Working with the African Women’s Development Fund (AWDF) has been one of those projects. It’s merged the things I care about: 

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Inspired: Anthropologie Habari Dinnerware

Anthropologie Habari Dinnerware Set

 

These 'Habari' dinnerware sets from Anthropologie are clearly inspired by African textiles. I notice some iconic wax print motifs, as well as kanga-inspired text treatment. The vibrant collection includes coasters, plates of various sizes, mugs, coasters and napkins.

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Jewellery by Katra Awad: Artist of Love

 

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I recently came across jewellery designer, global nomad and artist of love, Katra Awad.

Born in California, raised in Europe and the Caribbean and of Egyptian and Hispanic roots, I love her perspective on creativity, in the grander scheme of wellness and love:

 

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During one of my travels someone once said to me, "It is our responsibility in life to pursue our talents to the fullest extent & make every second count.” 

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Finding the right graphic designer for you – dos and don’ts

This post was originally written for Your Radiant Business – a blog created by my homeopath, Tracy Karkut-Law, and I, born out of our shared passion for the web and social media. On the blog we share everything we know about building a great online presence. It’s targeted towards homeopaths but a lot of the content is transferable for people building a business in other fields. This post fits that bill and I thought I’d repurpose it a little to share with you.

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People are naturally very visual and, like it or not, many of us make judgements based on how something looks. ‘Don’t judge a book by its cover’ is a common warning for a reason!

It’s important to think about whether your communication materials are aligned with the personality of your business, your values, what you want to be known for and how you want to make people feel. All of these things can be expressed through the design decisions you make, be it the colours and fonts you choose, the style of your imagery and how you put all of these elements together.

Let’s face it, this can be fiddly. And it’s hard to know if you’ve got it right. What might seem sufficient in your eyes, may not be effective in communicating your message to the world and, specifically, to your prospective clients/customers.

How can you create materials that let people know that you’re the right option for them (and keep your sanity at the same time)?

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Buy African: Stitch Sainte Luce Embroidered Fashion and Home Furnishings

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I managed to escape my stand at the Women of the World festival marketplace last weekend, to have a look at all the other beautiful crafts on offer. I was particularly mesmerised by one incredibly vibrant table – the photo above represents merely a quarter of the space!

 

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Stitch Sainte Luce produces hand-embroidered belts, bracelets, cushion covers, tablet and e-reader cases, bags, purses, cards and more. 

 

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Interview with Screenprinter, Lusungu Chikamata of Creativity and Noise

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Today’s interview features screenprinter, Lusungu Chikamata, founder of Creativity and Noise. It’s a great story of persistence and resourcefulness – I think sometimes we think everything has to be perfect before we can begin when actually, just getting started gets you to perfection faster! Find out how Lusungu learned a brand new skill and launched a creative enterprise, all alongside his day job.

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Invitation to Asilia’s Open Studio – 5th March 2015

Asilia Open Studio March 2015

 

I moved office a few months ago and my Asilia team and I are finally opening up our doors to welcome our clients, collaborators and friends.

You're invited!

Drop by our new studio in Brockley, London, any time between 4pm and 8pm on Thursday 5th March.

You’ll get to see some of our work and enjoy some nibbles, and of course, our company.

Some of my art will also be on display, including a mural in progress. Lusungu will be showcasing his screenprinted goods and if we're lucky, there just might be a demo and opportunity to try the technique for yourself!

The address is:

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