Author: lulu kitololo

The last Soulful Branding course of the year has kicked off and I’m in that mode where I’m revisiting and thinking about all the course content anew. 

I’m doing the exercises again myself because, they’re a great opportunity to review what’s working with my own brand, what can be improved and what needs to be let go.

In thinking about whether my brand is still expressing what I want it to, I have to look at all the materials that are an expression of my brand and all the spaces or platforms where my brand has a voice. All of these are opportunities to connect with my ideal clients and customers so, I need to ensure everything is in place to facilitate this engagement.

In this episode of Soulful Branding Live with Lulu, I share how you too can ensure that you’re properly loving on all your materials and platforms, also known as touchpoints. Continue reading “Loving on your brand touchpoints”

Being fearless is something that’s been coming up a lot lately and it applies to branding too! I’ve been getting a wonderful astrology kick from Instagram these days. I was reading a post from Spirit Daughter the other day and the following lines really resonated with me:

“Once you see how powerful you are, then it’s time to share your uniqueness with the world. Virgo Season is a time to feel your self-worth and understand that no one is you. Virgo rules the sixth house of service and teaches that true service is offering your magic to those around you. Often we take ourselves for granted, not being our own perfection. Virgo Season is a time to celebrate yourself and embrace your inner Goddess as you share her fearlessly with the world.” [Emphasis mine]

You can’t imagine how pumped I was reading this. It’s so in-sync with everything the Soulful Branding course is all about:

• Stepping into your power – aka your uniqueness – and sharing it with the world
• The service of offering your magic to the world. 

Reading it I knew I was on to my topic for this week’s episode of Soulful Branding Live with Lulu: fearless branding. 

Continue reading “Fearless branding: it’s time to share your gifts with the world!”

I was watching an episode of Queer Eye the other day, featuring the founder of Disabled But Not Really. As usual, there were plenty of tears and I continued to think about the episode for a while.

The overriding message was all about accepting ourselves as we are – with all the things that make us “different” because these are what make us special!⠀

It was a reminder to self to embrace my quirks and let them shine. Reminding myself to not be self-conscious, not to dull myself down, not to mask who I am.⠀

I believe this is such an important message for our professional lives too! Not shying away from who we are, when it comes to branding ourselves or our businesses, is so powerful! ⠀

Continue reading “The most important steps in branding or rebranding”