Lulu Kitololo by David Lau sm


Welcome, I’m Lulu Kitololo.

I’m an artist and designer and, you guessed it, Africa is my main muse!

I own and serve as creative director of Lulu Kitololo Studio and we work with people and organisations who are passionately creating new narratives. Our style is vibrant, eclectic and largely African inspired. I’ve been working in the creative industry for 10 years with various types of clients including international NGOs, film festivals, fashion brands, musicians, theatres, writers and more.

In 2014, I started concentrating on more self-directed projects which, has led to an evolving line of paper and fabric goods which include greeting cards, art prints and more (you can follow this journey daily on Instagram).

I was born and raised in Nairobi, Kenya and left my beloved continent to pursue a BFA in Communications Design from Pratt Institute in New York and then an MA in African Studies from SOAS, University of London. Pretty different directions! That’s the reaction I usually get but I always knew there was a grand plan at work (even thought it was a while before it revealed itself to me). Afri-love and Asilia are ever-evolving culminations of these journeys and I can honestly say that I love what I do!


The story behind Afri-love

Ultimately, Afri-love exists to showcase, encourage and support creative entrepreneurship.

I started this blog as an outlet for all the fabulous African-made or African-inspired creative production that I constantly come across. The thought was, how can we Africans have such collective low self-esteem when we are capable of creating acts and works of such beauty (whether to do with the arts, design, innovation or activating positive change)? What are the negative results of this self-deprecation? What amazing things could we do if we started practising more self-love?

Afri-love is a space for inspiration, tips and reflections on creativity, making things happen, pursuing your passion and being true. All from the perspective of my African and Afropolitan experience.

I’ve crafted an Afri-love philosophy that you can read here (where you can also read more about where I’m coming from).


What to expect

You’ll find the following types of posts on Afri-love:

  • Interviews (creatives, innovators, activists and entrepreneurs share their stories. Inspiration for pursuing your passion)
  • TGIF! (music you need to check out)


Dive in (popular posts)

You can navigate via the categories listing on the left hand side of the page.  Alternatively, start by checking out this list of some of the most popular posts from the past 3 years (updated November 2013):



Get more Afri-love

You can also stay up to date via Afri-love on Instagram, the Afri-love Facebook page or following Afri-love (@afrilove) on Twitter

Check out my many Africa-related Pinterest boards covering the arts, design, music and more.

Subscribe for “A week of Afri-love” – each week I send out an email with 5 Afri-love-worthy things … to do, see, read, watch, listen to, buy, go to …

Last but not least – I love hearing from you! Feedback, suggestions, questions or even submissions – anything goes so, please do get in touch: hello [AT] afri-love [DOT] com


Photo by David Lau