The Afri-love philosophy
Love is vital to growth and actualization.
Imagine Africans who love who they are, as they are, and so love each other and the environment that nurtures them. Confident and assertive, they are engaged in charting their growth and celebrating success as defined on their own terms.
Imagine all who are inspirited by Africa – all whose lives and hearts have been touched by the spirit of the continent – sharing their passion through collaboration, in the name of mutual empowerment.
Imagine all starting by looking inside themselves. Self-discovery, self-awareness, self-love and self-respect. And then true learning, understanding, love and respect of the other. Harnessing the power of emotion to influence great positive change.
This website is a place to document a growing idea. One that will be shaped by all who interact with, interrogate and contribute to it. Through facilitating a platform for commentary, stories, interviews, ideas for action, shared resources, reviews, news, art and much more, Afri-love hopes to become a community of creativity, knowledge, passion and ideas.
Be proud. Be inspired. Spread love. Grow.
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About Lulu Kitololo
Lulu Kitololo is a storyteller and ideamonger, using any medium necessary. That usually involves design and art direction but also illustration, writing, social media consultation, 1-on-1 creative & marketing guidance, facilitating workshops, giving talks, and taking full advantage of this beautiful playground called the internet!
Born and raised in Nairobi, Kenya, Lulu earned a BFA in Communications Design from Pratt Institute in New York. Thereafter she worked as an Art Director for a couple of advertising agencies before moving to the UK to pursue a Masters in African Studies at SOAS, University of London. Soon after, she found sustainability communications agency, Futerra, and spent a few years there, exploring how design can be used to encourage sustainable development.
Lulu now lives in Manchester and collaborates with clients around the UK and the world, promoting positive change.
In 2010, Lulu joined creative agency, Asilia, as Partner and Creative Director, to spread more design and technology love. She also sells her art on Etsy.
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Illustration by Lulu Kitololo










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