Every now and again, a project comes along that speaks to my heart, mind and soul (I’m really grateful that, after almost 5 years in business, this is becoming the rule rather than an exception!).
Working with the African Women’s Development Fund (AWDF) has been one of those projects. It’s merged the things I care about:
Africa, creativity, women, wellness and sustainability.
To begin with, AWDF is a great organisation. It is a grantmaking foundation that supports local, national and regional women’s organisations that are working towards the empowerment of African women and the promotion and realisation of their rights. By amplifying and celebrating African women’s voices and achievements, the AWDF supports efforts that combat harmful stereotypes, and promote African women as active agents of change.
Working with the AWDF team has felt like collaborating with family. You might relate to this: gatherings with your cousins and aunties, revelling in the colour and diversity that every individual personality brings to the tapestry. This is the world of AWDF – a world of African women.
And then creativity. What I love most about what I do is, working with people to create something that truly expresses their unique energy and the specialness that they bring to the world. However, it’s not often that such an established institution is brave enough to have this kind of fun.
We still seem to live in a world where playfulness is often associated with a lack of seriousness. I like to think of it as an approach that helps us to connect with people on a human level that is much more meaningful. A counter to presenting ourselves in a safe but unremarkable way that says nothing about what makes us who we are – unique.
The brief from AWDF was to let the dynamism of the organisation’s work shine through. The team (Salmon, Nuri, Kathryn, Brian, Rasoah, Lusungu) and I worked with the AWDF to create a new logo, website and social media graphics that are infused with the vibrance and energy of the organisation.
Take a moment to have a look at the AWDF website. See the kind of groups they’ve supported; explore their thematic areas, to see if you or somebody you know could benefit from one of their grants and; then discover the variety of ways in which you can support this important work (including hosting movie nights, having Twitter parties, celebrating women you love and more).
I’m really thankful to have had the opportunity to work with AWDF on this project. It’s been very close to my heart and, I’m so happy that the organisation is pleased with the results. It’s experiences like these that make me especially proud to be an African woman.