If you’re on the Asilia ‘Lunch on Asilia’ mailing list, you’ll have read a version of this already.
When talk turns to social media and the power of the internet – my eyes light up. The love affair started when I was in university and discovered MSN groups (remember those?). I created one called Taxi9 (long story), to keep in touch with my friends, who were all around the world. A couple years later I started blogging and the rest is history (Afri-love is actually my third blog. If you ask me nicely, I’ll share links to the other two).
Over the past four and a half years, my business, Asilia, has benefitted immensely from the relationships that we’ve established and nurtured, thanks to social media. We’ve been introduced to clients around the world; we’ve been given the opportunity to participate in exciting projects – virtual and in real life and; we’ve gotten to know like-minded people who have become supporters, collaborators and friends.
Social media has also been responsible, directly and indirectly, for many of the speaking engagements, workshop facilitation opportunities and interviews I’ve had the opportunity to be involved/featured in. You can find out more about those here.
The power of social media has been so real for me and my business that I’m big on helping my clients and my community leverage this too.
After all, nowadays, when it comes to branding and websites, social media is an intrinsic part of the conversation. My clients are often interested in discovering how it can work best for them. Our support has included everything from designing custom avatars and profile banners to putting together editorial calendars and creating content.
However, the chief aim is always to help people gain the confidence to use – and enjoy using – these tools. To engage their audiences in an authentic way and give them added value.
'Social media confidence' is the subject of the last workshop in the ‘Stand out from the crowd’ series that I’ve been running with startup coach, Danielle Anderson of Step and Stone. Over the past 2 months, we’ve worked with a dynamic, enthusiastic group of entrepreneurs – some with more established businesses and some who are literally just starting out. It’s been beautiful to see how many great ideas have emerged during the sessions, and also how participants have helped each other reach important insights.
If you want a piece of this, there are still a few spots remaining for this Thursday (9th April) where we’ll be demystifying some of the hype surrounding social media. You’ll get to:
- Uncover the power of social media
- Learn how to choose the right platform for you and your business
- Discover how to use social media to build your network and connect with like-minds, experts and influencers
- Receive content and technical recommendations
- Leave with a 1 month plan to boost your social media presence
Ideal whether you’re already on social media for personal use and starting to dabble in it for your business, or whether you’re already on multiple platforms but not sure you’re on the right ones or using them effectively.
I look forward to seeing some of you on Thursday!
- Dispatches from WOW 2012: Digital Tapestries
- Ways to uses Pinterest as a Creative Tool
- Stand Out from the Crowd
- Afri-love and Step and Stone present:Claritycall – 10th January 2015
Don't miss an installment – different ways to get your Afri-love delivered. You can also stay up to date by liking the Afri-love Facebook page or following Afri-love (@afrilove) on Twitter or on Google+.
Check out my many Africa-related Pinterest boards covering the arts, design, music and more.
Subscribe for fortnightly updates with Afri-love highlights and developments, as well as info on interesting events, must-reads and more for you to check out elsewhere.