Online store, Soko, sells handcrafted jewellery made by artisans in emerging economies, using natural and upcycled materials. They "fashion a better world" through craft, technology and trade. I'm loving the technological angle – leveraging the fact that online sales overtook retail sales years ago and leveraging how empowering mobile money has been in Africa. An apparent win-win for everybody.
I'm also enjoying the bold geometric nature of the accessories above from Soko's 'Kenyan collection'.
Watch the animation below for the Soko model. I'm looking forward to checking them out at PURE London today.
Images via the Soko website. From top, left to right: Triangle brass choker, stepped brass choker, Almasi brass earrings, Maasai Half Moon Pendant, Infinity bracelet
- Interview with Daphne Kasambala, CEO of Online Ethical Fashion Store, Sapellé
- Buy African: Pretty, Funky Accessories from 31 Bits – made by women in Gulu, Uganda
- Inspired: Nyumbani Design Accessories – handcrafted by artisans in Tanzania
- Inspired: Accessories from Mikuti's New Collection – made by artisans in Uganda and Kenya
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