The Economist ‘Where Do You Stand’ Ad Campaign: On Chinese Investment in Africa


Economist Ad China Africa 2


Economist Ad China Africa 1

The current 'Where do you stand?' ad campaign from The Economist was brought to my attention during a team meeting.

I really like the concept of hitting people with provocative affirmations and getting them to consider, and possibly appreciate, the story from both sides.


One of the issues: Chinese investment in Africa:

  • "Booming Chinese Investment in Africa is Good for Africans"
  • "Booming Chinese Investment in Africa is Bad for Africans"


So, … where do you stand?

See all the issues in this latest round of the campaign on




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