From the Wasijiru profile page:
After cutting her hair in 2008, the designer searched stores for quality, chic, yet affordable scarves. The search proved futile, a niche was discovered, and the WASIJIRU line was born.
WASIJIRU is named after the designer's late grandmother and translates to "self confidence" … or "believing in one's self".
This line accentuates the natural confidence in a woman where it counts the most … her hair.