From mundane to magical with soulful branding

I recently received an unexpected invitation: to share the concept of soulful branding at a Kenya Ministry of Tourism & Wildlife conference! The title of my panel: “From mundane to magical.”

The first African Safari Summit brought together different stakeholders from the sector,to reimagine the African Safari. Players included government, hotel and lodge owners, tour operators and more. The ultimate goal? Over 4 million annual foreign tourist arrivals; over KES 1.14 trillion earned from tourism in 2030; and jobs provided for 3 million Kenyans.

I thought to myself – how progressive of the organisers to consider the power of soulful branding in this context!

To give you an example of how soulful branding can be applied in real life, I’m sharing what I prepared. 

Continue reading “From mundane to magical with soulful branding”

4 strategies for more productivity (and joy)

I often get asked how I do it all.  

I work with clients on branding, illustration and mural commissions. I produce a line of stationery and lifestyle products, featuring my illustrations. I run an online branding course. I run a festival. I co-run a networking club for female founders. I regularly publish blog posts, I send weekly emails to my list and I try to post daily 2 of my Instagram accounts. I’m raising a toddler and I’m trying to have a life again. Productivity is essential! Continue reading “4 strategies for more productivity (and joy)”

International Women’s Day portraits and colouring sheets

Happy International Women’s Day!

I’ve created a new series of illustrated portraits for the occasion, inspired by vintage photographs of women around the world.

The women featured include:

Continue reading “International Women’s Day portraits and colouring sheets”

How your business philosophy can help you grow

We all have personal values and beliefs, as well as experiences and interests that inform our business philosophy. 

Often, this philosophy is behind the scenes and something we don’t consciously tie into how we talk about what we offer (i.e. our marketing). Sure it seeps into everything because we are so connected to it but, have you ever considered writing it down, in one place, for the world to see?

Have you ever sat down, with your strategic hat on, and thought about how all the products and services you offer directly tie into the different aspects of your philosophy? Continue reading “How your business philosophy can help you grow”

Afri-love Gift Guide – For Her

We’ve curated some of our favourite pieces from some of our favourite African brands, to help make gift-giving easy. Whether you’re looking for something special for your Valentine, or need a unique treat to celebrate a magical woman, we think you’ll find something here. This list encompasses fashion, accessories, beauty, stationery and art. Continue reading “Afri-love Gift Guide – For Her”

African goddesses: Orisha Alchemy – a project story

African goddesses were an obvious choice of subject for me, given how I love to create African feminist work.

In addition, for a long time, I’ve been interested in religions and belief systems. Years ago, I started a blog dedicated to this exploration which, I used to create some art for.

My recently launched collection, Orisha Alchemy, picks up where that now inactive blog left off. In this post I share my inspiration, my process and the final creations. Continue reading “African goddesses: Orisha Alchemy – a project story”

#justformechallenge: how to enjoy 28 days of me-time this February

In August 2017, 7 weeks after my son was born, time for self-care – actually, time for anything, other than looking after Leko – seemed like the biggest luxury in the world. 

So I gave myself a challenge: commit to doing something for myself, every day of the coming month.

Doing things with a community of like-minded people is always amazing and so I roped in Afri-love Women and others to join in. Sharing helped with accountability, motivation and inspiration. 

Let’s do it again!

After the success of that challenge, I’ve decided to run another, this February. 

I’ve tweaked a few things, this time around. For those who like a bit of structure, the following are some specific prompts. There are 28 so you could very well choose one for each day of the month: Continue reading “#justformechallenge: how to enjoy 28 days of me-time this February”

Me-time: 9 tips to enjoy more of it this year

Me-time can seem so elusive. 

We are often last on our own lists but, this is the year it’s going to change, right?

I’m writing this after the third Afri-love Connection Club vision-boarding and goal-setting workshop I’ve run this year. Pretty much every single one of the 32 women who participated had space dedicated to how they were going to take better care of themselves and make more me-time this year. And I believed them!

But we know how it goes…

So how can we ensure that good intentions don’t fall away to let old habits and the busyness of life take over?

Continue reading “Me-time: 9 tips to enjoy more of it this year”

The power of finding your voice: my Soulful Branding story

It took me a while to appreciate the power and necessity of finding my voice. 

You know what it’s like to be excited but frustrated at the same time? When you’re full of ideas for your brand and business but, you hit a roadblock because you’re unable to properly express them and live them?

My story

I experienced this frustration for years. I felt that there was a certain way I should be doing business and therefore a certain way I needed to present myself. To be palatable – welcoming to anybody who might need services in my skillset.

As a result, I attracted clients I didn’t really want to work with and so, I didn’t feel like I was creating my best work and I held back on the kind of work I really wanted to do. Continue reading “The power of finding your voice: my Soulful Branding story”

Afri-love Connection Club for female founders

The Afri-love Connection Club is one of the highlights of my inadvertent “year of yes” (I finally read the Shonda Rhimes book this Christmas and it was a revelation!).

In May 2018, my friend and business BFF, Danielle Anderson of Step and Stone, launched the Afri-love Connection Club – a place for female founders to come together to transform their business and their lives.

We really had no idea what to expect when we began. Initially hoping for 15 members, within one day of launching, we had way more applicants than that! We had dreams but, would other women buy into them? Continue reading “Afri-love Connection Club for female founders”